A brew is conceived at the starting point, aimed at maintaining the pathways in nature pristine
In the picturesque Argentina Valley, a unique collaboration has been formed between MTB "Molini Mountain Bike" and Birrificio Nadir, a local brewery. This partnership aims to maintain the Valley's popular mountain biking trails, which attract hundreds of foreign visitors each year.
Alberto Andreoli, owner of MTB "Molini Mountain Bike", has teamed up with the Sanremo brewery Nadir to create a limited edition beer, named after the Argentina Valley itself. The beer, a light blonde with an alcohol content of 3.5 degrees, is a version of one of Nadir's existing beers.
Gabriele Genduso, producer of beers sold throughout Liguria and the national territory, has agreed to the collaboration. Genduso recognises the importance of this partnership in promoting sustainable tourism and forest health.
MTB Molini Mountain Bike, as a mountain biking group, helps organise trail activities and likely participates in trail upkeep and advocacy. Birrificio Nadir, on the other hand, supports these efforts through sponsorship, funding, or organising social events that raise awareness and resources for trail maintenance.
Together, they foster a sustainable relationship where the biking community's passion and the brewery's local influence work hand-in-hand to preserve and maintain the Argentina Valley trails for recreational use.
The profits from the sale of this beer will go towards the cleaning costs of the trails in the Argentina Valley. The beer will be sold in the bars of the Argentina Valley, making it easy for tourists and locals alike to support this worthy cause.
The Argentina Valley is a popular destination for outdoor sports, particularly mountain biking. Its diverse landscape, ranging from alpine peaks to villages, forests, and olive groves, and extending down to the sea, offers a unique and challenging terrain for bikers. The maintenance of the trails is crucial for ensuring tourists have a good experience.
This collaboration not only supports the preservation of the Argentina Valley's trails but also contributes to its economic growth. With the proceeds from the beer sales, the Valley can continue to offer a memorable and safe experience for mountain bikers from around the world.
- The limited edition beer, named after the Argentina Valley, will contribute to the upkeep of its popular mountain biking trails, enhancing the lifestyle and outdoor-living experiences for both tourists and locals.
- The home-and-garden sector in the Argentina Valley will benefit from the economic growth initiated by this collaboration between MTB Molini Mountain Bike and Birrificio Nadir, as the proceeds from the beer sales will aid in trail maintenance and creating a better environment for outdoor activities like sports such as football.
- The partnership between MTB Molini Mountain Bike and Birrificio Nadir not only inspires sustainable tourism but also nurtures the vibrant local culture, adding an unique twist to the football matches held in the Valley, turning them into lively social events that further the cause of preserving the outdoor-living spaces for all.
