Announcement of Wonderhood Studios for European Expansion Marked by New Appointment
London-based online retailer Made, specialising in lifestyle and furniture products, has announced plans for a pan-European expansion later this year. The retailer, which was founded in 2010, has recently undergone a brand refresh and is now committed to investing in brand awareness across the region, particularly in France and Germany.
As part of its expansion strategy, Made aims to deepen its presence in key European markets, adopting a selective approach focused on assets that combine immediate income with long-term resilience. Sectors with resilient income streams and strong fundamentals, such as convenience retail and healthcare-related assets, are prioritised, while new markets, including Germany, are carefully explored due to its economic stability and liquidity.
To ensure its brand refresh campaign is culturally relevant and impactful in France and Germany, Made has appointed Wonderhood Studios to create a campaign that resonates with consumers in these key territories. The creative agency, known for crafting strategies that align with brand ambitions, will develop a refreshed brand identity and campaigns, including localised messaging and creative content that support Made's broader effort to appeal to consumers in these markets.
The goal is to enhance brand recognition and engagement as part of Made's pan-European growth, helping the retailer strengthen its foothold and advance its position across Europe. The campaign, following the brand refresh, will be launched later this year, marking a significant step in Made's expansion journey.
One of the four pillars of Made's business strategy is brand awareness, and the company historically placed a lower level of brand awareness across major European markets. With this expansion, Made aims to leverage its successful marketing playbook to boost its brand visibility and connect with more consumers across the continent.
Made's website states that it is focused on further efforts to promote brand recognition, and the pan-European push is a testament to this commitment. The retailer is eager to establish itself as a leading player in the European lifestyle and furniture market, and with its strategic partnership with Wonderhood Studios, it is well on its way to achieving this goal.
- Made, with its new focus on brand awareness, plans to expand its presence in key European markets, leveraging assets that provide immediate income and long-term resilience.
- To resonate with consumers in France and Germany, Made has recruited Wonderhood Studios to develop a culturally relevant campaign, including localized messaging and creative content.
- The strategic goal of the brand refresh campaign is to increase brand recognition and engagement, strengthening Made's foothold across Europe and positioning it as a leading player in the lifestyle and furniture market.
- As part of its business strategy, Made has emphasized brand awareness, and its pan-European expansion is a testament to this commitment, aiming to boost its visibility and connect with more consumers continent-wide.
