CavinKare introduces a new rice kanji shampoo product by Meera, aiming to maintain hair with a smooth and radiant appearance.
CavinKare, a leading FMCG company based in Chennai, India, has recently launched a new shampoo variant - the Meera Rice Kanji (Rice Porridge) and Aloe Vera shampoo. The launch event took place in the city of Chennai on July 16, 2025.
The new Meera shampoo offers several benefits, making it a suitable choice for specific consumer groups. One of the key ingredients, rice kanji, is known for its mildness, providing gentle cleansing for the scalp and hair. Aloe vera, another main component, offers moisturizing properties, helping to keep the scalp hydrated and the hair soft.
Rice kanji is traditionally used to strengthen hair roots and reduce hair fall, while aloe vera soothes any scalp irritation or itchiness, making it suitable for sensitive scalps. The formulation emphasizes natural and traditional ingredients, appealing to consumers who prefer herbal or natural hair care products.
The Meera Rice Kanji Shampoo is designed to smoothen hair structure, add shine, and tame frizz naturally, making it especially beneficial for coarse, frizzy, or damaged hair. According to Rajat Nanda, Business Head - Personal Care at CavinKare, the latest Meera shampoo variant is aimed at making the hair shine and smooth.
The new shampoo is available in various SKUs, including sachets, bottles, and in sizes ranging from 80 ml to 1 litre. Prices range from ₹2 for a sachet to ₹1312 for a 1L bottle.
The Meera brand, which is 30 years old, has primarily been in the southern markets but plans to expand to other markets soon. CavinKare has been consistently championing the use of traditional ingredients in their products, as stated by Rajat Nanda during the launch.
The Meera Rice Kanji Shampoo is aimed at people aged between 20 and 35. Another earlier shampoo variant from CavinKare is the Meera Strong & Healthy Shampoo, which contains Kunkudukai (soapnuts or reetha, a natural ingredient traditionally used in Ayurveda for hair and skin care).
The Meera brand has been using traditional South Indian beauty rituals, such as rice kanji, in their products, translating these traditional ingredients into modern formats that meet today's haircare needs while staying true to their traditional roots.
The new Meera Rice Kanji Shampoo is particularly beneficial for people with sensitive or dry scalps, consumers seeking natural hair care, users wanting nourished and strong hair, and all age groups interested in daily hair care. It is suitable for family use due to its mildness and nourishing effect.
The Meera Rice Kanji Shampoo keeps hair smooth and shiny for up to 3 days, offering visible results from the very first wash. With its gentle cleansing, nourishment and hydration, strengthening hair properties, soothing effect, and natural ingredients, the new Meera Rice Kanji Shampoo positions itself as a natural, nourishing, and gentle hair care solution for everyday use.
- CavinKare's new Meera Rice Kanji Shampoo is now available in various subscription options, allowing consumers to easily and conveniently reorder this gentle and natural hair care solution.
- The Meera Rice Kanji Shampoo, with its emphasis on live infrastructure for sustainable practices, is a perfect addition to a lifestyle focused on eco-friendliness and responsible business choices.
- The launch of the Meera Rice Kanji Shampoo has sparked interest in the fashion-and-beauty markets, with many bloggers and influencers emphasizing the product's unique combination of traditional ingredients and modern innovation.
- Home-and-garden enthusiasts are now able to incorporate the Meera Rice Kanji Shampoo into their daily routines, as the mild, nourishing, and hydrating properties make it suitable for everyone, including family members.
