Cultivate the Future with the Chrysanthemum Variety Fabienne
In the heart of Dutch Chrysanthemum cultivation, a remarkable collaboration between Zentoo and Royal Van Zanten has led to the creation of the Fabienne series. This partnership, a testament to the power of teamwork and shared vision, is revolutionizing the Chrysanthemum industry.
Zentoo, a cooperative of 14 Dutch growers managing over 100 hectares of cultivation, is at the forefront of this exciting development. Their motto, "The Colorful Collective," reflects their united front offering high-quality, reliable Chrysanthemums.
At the helm of Zentoo is Sander, an active member of the assortments committee, which aims to align supply with market demand, seasonal colors, and emerging varieties. His strategic partnership with Royal Van Zanten, a company that provides crop guidance, advice, and brainstorming on varieties and plant materials every two weeks, is crucial for the future of chrysanthemum breeding.
The Fabienne series, a result of this collaboration, is a robust variety with large flowers, a sturdy stem, excellent shelf life, and a quick production cycle. During peak occasions like Valentine's Day, production can reach an impressive 130,000 stems per week.
The upcoming launch of Fabienne Sweet and new color mutations in development promise even more exciting innovations. Sander points out that the collaboration with Royal Van Zanten is not just operational, but strategic, as it combines expertise and resources, enabling innovation and competitiveness in the market.
Achieving optimal flower quality in Fabienne involves meticulous cultivation practices, sometimes including strategic interventions and selective treatments to maximize flower size. Royal Van Zanten's colorfast range of Chrysanthemums is particularly noteworthy for its quality.
The story of the Fabienne series underlines an inspiring message about collaboration and continuous improvement. For florists, success in the floral industry isn't just about beautiful flowers - it's about building relationships, sharing expertise, and investing in innovation.
By embracing collaboration and continuous improvement, we can all contribute to growing a more colorful, sustainable, and prosperous future. The shared commitment to quality, research, and collaboration between Zentoo and Royal Van Zanten illustrates how floral entrepreneurs can thrive when working together.
The Fabienne series is essential for meeting market demands, especially during peak occasions like Valentine's Day. However, it's the story behind the series that truly stands out - a story of partnership, innovation, and a shared vision for the future of the Chrysanthemum industry.
