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Decline in Carnation Sales, Rise in Practical Gift Purchases for Parents' Day in Korea

Koreans are opting for functional presents over traditional flowers for Parents' Day, indicating a transition in cultural practices.

Koreans are progressively switching from traditional carnations to useful presents on Parents' Day,...
Koreans are progressively switching from traditional carnations to useful presents on Parents' Day, signifying a significant change in their gifting habits.

Decline in Carnation Sales, Rise in Practical Gift Purchases for Parents' Day in Korea

Carnations gather dust at florist Sung's stand, aged 75, in the Yangjae Flower Market Center, Seoul, on May 8. [JOONGANG ILBO]

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Kids whip up carnation arts and crafts to gift to their parents on May 8, celebrating Parents' Day in Gwangju. [NEWS1]

A feeding station for the elderly in Daegu pumps out 1,000 carnations on May 8. [NEWS1]

Recall traditional Korean values and customs on May 8 as children gift carnations to parents as a show of deep affection and respect, often representing love and gratitude. Meanwhile, white carnations symbolize reminiscence of deceased parents. [3][5]

Parents' Day in South Korea has been a recognized tradition since 1973, with carnations becoming the convention symbol commemorating this special day honoring mothers and fathers. Organizing events involving seniors and children expressing gratitude through carnation-gifting is commonplace [1][4].

The love for carnations on Parents' Day remains firm, although there has been a decline in sales due to practical gift preferences. Nevertheless, carnations persist in their emblematic significance for this family-centric occasion in Korea. [2]

  1. The government is considering introducing new initiatives to support the home-and-garden industry, particularly around the production of flowers, such as carnations, as part of efforts to promote traditional Korean culture and lifestyle.
  2. In an attempt to raise awareness about climate change and its impact on the floral industry, the government is collaborating with several sectors, including home-and-garden retailers and horticultural associations, to implement more sustainable practices.
  3. As part of the biennial Seoul Cultural Festival, local artists are planning to install various installations and exhibits, including a carnation-themed section, to showcase Korean culture and lifestyle, catering to both traditional and contemporary tastes.

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