Dentsu Creative Isobar Launches Empowering 'This One's For Me' Campaign for De Beers Forevermark
Dentsu Creative Isobar has launched 'This One's For Me', a pioneering campaign for De Beers Forevermark's luxury natural diamond jewelry in India. The campaign, created in partnership with Dentsu Creative Isobar, celebrates women's authenticity, empowerment, and self-expression, marking a significant shift in India's luxury jewelry landscape.
The campaign's narrative reflects the multifaceted nature of a woman's experiences, symbolized by an ethereal art installation set in nature. It gives women agency to claim their stories and journeys, with De Beers Forevermark acting as the enabler. The campaign's launch event was a grand affair, featuring performances by Anoushka Shankar and Saba Azad, and the inauguration of De Beers Forevermark's flagship store in South Extension, New Delhi, by Meera Kapoor.
Dentsu Creative Isobar created immersive real-world experiences in Delhi, allowing audiences to capture their own 'facet moments' through interactive, tech-enabled installations. The campaign's bold, integrated, and deeply human storytelling resonates with meaning, as described by Dentsu Creative Isobar CEO Sahil Shah.
The 'This One's For Me' campaign redefines luxury brand launches in India, empowering women to embrace their stories. It is a testament to Dentsu Creative Isobar's innovative approach to luxury storytelling, with Sheetal Bhalerao, Vice President of Dentsu Creative Isobar, noting the campaign's empowering message.
