Encouraging Unique, Memorable Presents this Holiday Season: Shutterfly's Move Away from Common, Toss-Away Gifts.
Rewritten Article:
Do you find yourself year after year stuck with pre-wrapped perfume sets from Walgreens, tabletop fireplaces, oversized chocolate fountains, or any other novelty item that's too cringeworthy to keep? Well, you're not alone! These types of "gifts" land in dusty basements and yard sales across the nation.
But, fear not! Shutterfly, one of the first companies to roll out a holiday ad for 2024, offers an antidote to these impersonal, forgettable gifts. While they don't come out and say it straight-up, their message is clear: Ditch the crappy, tossaway presents. You know who you are.
Enter their new campaign, "Make Something That Matters," masterminded by innovative agency Quality Experience. This is their debut work, freshly out of the gate in 2023, with industry vets like Ari Weiss, Cristina Reina, Colleen Leddy and Dan Gonda leading the charge.
Although Shutterfly hasn't explicitly tied this campaign to the holiday season, their approach to event planning values personalized touches, be it invitations, commemorative keepsakes, or themed celebrations to make occasions truly special. Spoiler alert: they're all about helping you craft moments worth remembering.
On a slightly different note, PetSmart's 2024 CSR report highlighted a partnership with Shutterfly, offering Treats Rewards® members free, personalized pet-themed items like ornaments and mugs to celebrate the bond between humans and their pets. Although not directly related to the campaign title in question, this collaboration underscores Shutterfly's commitment to creating meaningful, personalized items for customers.
In essence, Shutterfly's drive revolves around crafting unique, sentimental memorabilia to mark life's milestones. Keep an eye out for more deets on the "Make Something That Matters" campaign when it officially unfolds!
- Shutterfly's new campaign, "Make Something That Matters," encourages people to replace impersonal gifts like novelty items with strong emotional content, such as personalized keepsakes, suggesting a more meaningful lifestyle.
- Unlike cheap presents from stores like Walgreens, the presents Shutterfly encourages are items that matter, fostering growth in personal connections and memories, as demonstrated by their collaboration with PetSmart.
- By embracing the "Make Something That Matters" campaign and focusing on constructing unique, sentimental memorabilia, one can elevate their home-and-garden lifestyle, making their events more special and memorable.
- Shutterfly's message is clear: instead of giving questionable presents like fireplaces or oversized chocolate fountains, choose gifts that express strong emotions and build meaningful connections, as indicated by their debut campaign in 2023.
