Escaping Venezuela, the Founders of This Agency Reflect on Their Journey to Achievement
In the vibrant world of advertising, the names Roberto Fonfría and Simón De Franca have become synonymous with creativity and innovation. Their journey, marked by success in their native Venezuela and a new beginning in Florida, is a testament to their resilience and talent.
The duo's professional relationship began at DDB Caracas, a significant part of their shared professional history. DDB Caracas, a Venezuelan branch of the international advertising agency, DDB, provided a fertile ground for their creative minds to flourish. Both Fonfría and De Franca held influential positions, with Fonfría serving as the creative vice president, and their work at DDB Caracas contributed significantly to their success in Venezuela.
In the early 2000s, the pair were doing exceptionally well in Caracas. However, circumstances forced them to flee an oppressive regime and seek a new home. They found it in Florida, where they would go on to found El Autobús, a creative agency based in Miami.
The founders of El Autobús, Roberto Fonfría and Simón De Franca, had already gained extensive experience working in the creative departments of large agencies in Venezuela, including DDB and Ogilvy. Their leadership at these agencies laid the foundation for their success in their adopted home of Florida. A decade later, they came out better for it, with El Autobús becoming a renowned name in the advertising industry.
Their rise to the top in Venezuela was not without influence. Their positions at DDB Caracas were instrumental in their meteoric rise, and their creative group at DDB Caracas, led by De Franca, was a beacon of innovation in the industry.
Recently, El Autobús found another milestone in its journey. Anchor Worldwide, a global marketing and advertising company, acquired the Miami-based creative agency. This acquisition marks a new chapter for El Autobús, promising even more opportunities for growth and innovation.
In conclusion, the story of Roberto Fonfría and Simón De Franca is one of resilience, creativity, and success. From their early days at DDB Caracas to their current position as the founders of El Autobús, their journey serves as an inspiration for many in the advertising industry. Their story is a testament to the power of creativity, hard work, and the courage to pursue one's dreams, no matter the circumstances.
