Floral couture fashion brand Neill Strain unveils a fresh retail space at Harrods department store.
Fresh Take
Neill Strain, a blooming legend in London's floral scene since 2008, has been delivering eye-catching floral designs with a dash of international accolades. His Floral Couture boutique in Belgravia is famous for its jaw-dropping seasonal outdoor displays, and his partnership with Harrods in 2017 introduced exotic blooms not found elsewhere. Fans of the unusual can find these rare flowers at Harrods, with many being exclusive to the store.
On 4th September 2021, Harrods unveiled a new concession, brimming with exciting offerings. This includes a one-of-a-kind personalized occasion service, dubbed the Floral Couture Concierge. This opulent space, designed in collaboration with the Harrods team, promises a sensory extravaganza, inviting visitors to marvel at an array of rare flowers and plants.
The concierge service, available both in-store and virtually, provides a unique, personalized floral experience. Whether you're planning a wedding, a grand event, an intimate dinner party, or a special anniversary gift, Neill's expert team is ready to exceed your expectations and create bespoke floral presentations to match your style.
Inspired by a trip to Vermont & Massachusetts, Strain's latest collection brings the vibrant fall foliage indoors. You'll find seasonal blooms such as rose hips, oak leaves, and the eye-catching Physalis Franchetti with its deep orange berries encased in red lanterns.
But Neill Strain's brand isn't limited to flowers. He's been collaborating with two world-famous fragrance houses in Grasse, France to create his own candle collection. Inspired by the fragrances of his boutique, these candles feature quality six perfume-grade fragrance oils, are hand-blended and poured in the UK, and offer a clean, long-lasting 45-hour burn.
Each hand-painted, individually mouth-blown glass vase is unique, while handmade customizable ceramic containers by Ecri Living add a personal touch.
The opening of the Harrods boutique marks a fresh look for Neill Strain Floral Couture, who's moved towards a palette of soft creams and blacks reminiscent of his Belgravia Boutique's architecture. Strain explains that the pandemic gave him time to rethink and elevate his services: "I wanted Neill Strain Floral Couture to re-emerge as a stronger brand...I worked closely with designers to reinvent our logo, which centres around the beautiful facade of the Belgravia store."
In addition to the Floral Couture Concierge, the new NSFC Harrods Boutique offers personal shopping, private service suite training, and educational events such as floral and home fragrance masterclasses. For more information, visit neillstrain.com.
Neill Strain's brand expansion includes ventures beyond floral designs, with the introduction of a fashion-and-beauty line in collaboration with fragrance houses in Grasse, France, offering customizable candles. Furthermore, Neill Strain's lifestyle brand extends to home-and-garden, as seen in the unique, hand-painted glass vases and customizable ceramic containers by Ecri Living, now available at the newly opened Harrods boutique.
