Hammer & Nails: Pioneering Men's Grooming Franchise Offers Investment Opportunity
Hammer & Nails, the pioneering men's grooming franchise, offers an investment opportunity ranging from $234,700 to $531,400. Founded by Michael Elliot in 2013, the franchise has carved a niche in the male grooming industry, now boasting over 300 authorized stores and 32 franchises across multiple states.
Elliot launched Hammer & Nails to fill a gap in the market, opening the first store in Los Angeles on Melrose Avenue. This flagship location set the tone with a masculine atmosphere, whiskey, flat-screen TVs, and leather chairs. Initially offering services like a milk and honey soak treatment for $120 and a standard manicure for $23, Hammer & Nails has since expanded its offerings to include haircuts and straight razor shaves.
The franchise has seen remarkable growth, generating $150,000 in sales within the first seven months and reaching $2 million by 2016. Elliot's appearance on Shark Tank in 2014 led to eight external investment offers, with seven angel investors contributing $25,000 each for a 2.5% profit share or $50,000 for a 5% ROI. Despite not receiving offers from the Sharks, Elliot's innovative concept has attracted significant interest.
Today, Hammer & Nails continues to establish its presence as the first franchise in the male grooming industry. With a royalty fee of 6% and a franchise fee of 20%, the company offers an investment opportunity for those interested in joining this growing market niche.
