Hidden Disorder Resides within the 'Storage Wall' of a London Apartment, freeing up space to showcase its aesthetic artifacts
In the heart of South-West London lies a Victorian townhouse, home to Isabelle Dubern-Mallevays and her husband, Pierre. What was once a rental property is now their residence, having been purchased four years ago. This charming apartment on the third floor serves not only as a comfortable living space but also as a mini showroom for Isabelle's venture, The Invisible Collection.
The Invisible Collection, a platform co-founded by Isabelle, Anna Zaoui, and Lily Froehlicher, offers high-end design pieces from over 250 designers and 350 master artisans. The concept behind this unique retail platform is to bring exceptional, often unseen design and craftsmanship to a broader audience, bridging traditional craftsmanship with contemporary luxury retail.
Isabelle's home is a testament to this mission. Filled with various pieces of art and occasional tables, the apartment is decorated with muted modern colours and textures, such as velvet, wool, and cashmere. Shades of greige, brown, dark blue, and pale pink dominate the decor, creating a calming and inviting atmosphere.
The large living room, overlooking a quiet garden square at the front and a churchyard garden at the back, features two walls of storage. One is hidden behind wall paneling, while the other is made up of shelves for books. A Charles Zana sofa adds a slightly masculine London club atmosphere to the space, while a Pierre Yovanovitch Papa Bear armchair, acquired eight years ago through problem-solving skills and a commission from Anna Zaoui, adds a touch of elegance.
Isabelle's home, with its blend of contemporary design and traditional craftsmanship, reflects the ethos of The Invisible Collection. The bathroom and kitchen have been renovated since the purchase, creating a perfect London home for Isabelle and her husband.
When asked about her experience, Isabelle expressed her enjoyment of the project, stating that it was her first with her husband, and she enjoyed every minute of it. The Invisible Collection, with its flagships in London, New York, Paris, and global pop-ups, continues to offer previously unavailable design pieces for purchase, making invisible or lesser-known design visible and appreciated in a modern retail context.
The previous owner of the property was a "Chic Scottish woman," leaving behind a legacy of style that Isabelle has seamlessly integrated into her own home. Isabelle and her husband, Pierre, also reside in a flat in Paris, described as more sophisticated but less comfortable compared to their London apartment.
In summary, Isabelle Dubern-Mallevays' modern home is more than just a living space; it is a showcase for The Invisible Collection, a platform that celebrates and preserves high craftsmanship and design heritage while innovating retail for discerning customers.
- Isabelle Dubern-Mallevays' Victorian townhouse, located in South-West London, is a mini showroom for her venture, The Invisible Collection.
- The Invisible Collection, co-founded by Isabelle, Anna Zaoui, and Lily Froehlicher, offers an array of high-end design pieces from over 250 designers and 350 master artisans.
- The apartment's decor showcases muted modern colors and textures such as velvet, wool, and cashmere, creating a calming and inviting atmosphere.
- The large living room, overlooking gardens, features a Charles Zana sofa and a Pierre Yovanovitch Papa Bear armchair that add masculine and elegant touches to the space.
- The home, a blend of contemporary design and traditional craftsmanship, reflects The Invisible Collection's ethos of bridging traditional craftsmanship with contemporary luxury retail.
- The bathroom and kitchen have been renovated since the purchase, making them suitable for Isabelle and her husband's Scandinavian lifestyle.
- The interior design trends in Isabelle's home, including art and decor, follow home-and-garden and home-improvement styles that are popular in contemporary lifestyles.
- The Invisible Collection's flagships are in London, New York, Paris, with global pop-ups, offering previously unseen design pieces in the realm of interior-design and retail innovation.
