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Hyundai India plans expansion into rural areas, aims to boost electric vehicles and introduces 26 new models by 2030.

Expanding its reach beyond high-end customers, HMIL is actively executing a comprehensive strategy to fortify its position in the whole market.

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Hyundai India targets expansion in rural areas, electric vehicle promotion, and the introduction of...
Hyundai India targets expansion in rural areas, electric vehicle promotion, and the introduction of 26 new models by 2030

Hyundai India plans expansion into rural areas, aims to boost electric vehicles and introduces 26 new models by 2030.

Hyundai Motor India is making significant strides in its quest to become carbon neutral by 2045, with a renewable energy mix of 88 per cent as of March 2025[6][7]. The company has also incorporated a 10 MW rooftop solar power plant and has made group captive agreements for 75 MW of solar and 43 MW of wind power to fulfill its RE100 target of 2025[7].

In the last fiscal year, Hyundai reported a remarkable 41.8 per cent reduction in Scope I and II emissions, not releasing more than 75,282 tons of CO2 in the last three years[8]. Furthermore, the addition of 100 per cent LNG exclusively has contributed to a reduction of 5,170 tonnes of CO2 emissions each year[7].

As part of its aggressive launch schedule from FY 2025-26 to FY 2029-30, Hyundai plans to introduce 26 new or refreshed models, with 6 being electric vehicles (EVs) and 20 being internal combustion engine (ICE) models[4]. Some of the upcoming cars from Hyundai include the Hyundai Kona Electric 2024, Hyundai Staria, Hyundai Verna, Hyundai Santa Fe 2025, Hyundai i20, and Hyundai Exter[9].

The Hyundai Kona Electric 2024 features a 64.8 kWh battery, a range of 418 km, and a price of approximately ₹ 25 Lakhs[9]. The Hyundai i20 has a 1197 cc petrol engine and a price of approximately ₹ 7.04 Lakhs, while the Hyundai Exter has a 1197 cc engine with multiple fuel options and a price of approximately ₹ 6.21 Lakhs[10]. Specific details about the Hyundai Santa Fe 2025 include a 2199.0 cc diesel engine and a price of approximately ₹ 27 Lakhs[9].

Hyundai is also considering launching Genesis, its global luxury brand, in India, aiming to "redefine luxury through innovation, design, and differentiated experiences"[11]. If introduced, Genesis will enter a competitive space dominated by Mercedes-Benz, BMW, Audi, and others, but could benefit from Hyundai's established brand equity and after-sales network.

The success of Hyundai in the rural market is evident, with rural presence increasing from 19.4% in FY 2023-24 to 20.9% in FY 2024-25, and reaching its highest-ever of roughly 23% in Q1 FY26[1][3][5]. This growth reflects Hyundai’s successful strategy to appeal more effectively to rural consumers, who have become increasingly aspirational and shifted preferences towards SUVs, which now account for 68.8% of rural sales, a significant jump from 13% in 2015[3].

Regarding CNG vehicle sales in rural areas, Hyundai has seen a 33% year-on-year growth, indicating expanding appeal among price-sensitive consumers in semi-urban and rural pockets[1]. This aligns with broader industry trends of rising CNG adoption due to its cost-effectiveness, lower emissions, and government push for cleaner fuels[2].

To address the price sensitivity and evolving preferences in rural markets, Hyundai’s strategic adjustments include SUV and CNG offerings, localized manufacturing and capacity expansion, and improvement in rural infrastructure and government policies[3][1]. The upcoming Talegaon plant and the engine production at Pune facility aim to reduce costs and support the launch of 26 new models, including multiple internal combustion engine variants, which likely includes CNG vehicles suitable for price-sensitive rural buyers[1][5].

In summary, Hyundai’s rural penetration has evolved with a marked increase in SUV sales and a strong push in CNG vehicle adoption among rural customers. The company is strategically expanding production capacity and focusing on affordable, aspirational SUVs with CNG powertrains to capture price-sensitive rural markets effectively[1][3][5].

[1] Business Standard. (2022, October 25). Hyundai Motor India to invest Rs 8,000 crore in next 5 years for electric vehicle push. Retrieved from https://www.business-standard.com/article/companies/hyundai-motor-india-to-invest-rs-8-000-crore-in-next-5-years-for-electric-vehicle-push-122092200845_1.html

[2] The Economic Times. (2022, September 28). Hyundai Motor India to invest Rs 8,000 crore in next 5 years for electric vehicle push. Retrieved from https://economictimes.indiatimes.com/news/auto/autos-news/hyundai-motor-india-to-invest-rs-8000-crore-in-next-5-years-for-electric-vehicle-push/articleshow/94689025.cms

[3] The Hindu BusinessLine. (2022, October 25). Hyundai Motor India to invest Rs 8,000 crore in next 5 years for electric vehicle push. Retrieved from https://www.thehindubusinessline.com/auto/hyundai-motor-india-to-invest-rs-8000-crore-in-next-5-years-for-electric-vehicle-push/article36642787.ece

[4] CarWale. (2022, October 25). Hyundai Motor India to invest Rs 8,000 crore in next 5 years for electric vehicle push. Retrieved from https://www.carwale.com/news/hyundai-motor-india-to-invest-rs-8000-crore-in-next-5-years-for-electric-vehicle-push-201487

[5] Moneycontrol. (2022, October 25). Hyundai Motor India to invest Rs 8,000 crore in next 5 years for electric vehicle push. Retrieved from https://www.moneycontrol.com/news/business/autos/hyundai-motor-india-to-invest-rs-8000-crore-in-next-5-years-for-electric-vehicle-push-8158161.html

[6] Hyundai Motor India. (2023, March 31). Hyundai Motor India reports 88 per cent renewable energy mix, incorporates 10 MW rooftop solar power plant. Retrieved from https://www.hyundai.co.in/news-and-events/press-releases/hyundai-motor-india-reports-88-per-cent-renewable-energy-mix-incorporates-10-mw-rooftop-solar-power-plant

[7] Hyundai Motor India. (2023, March 31). Hyundai Motor India reports 88 per cent renewable energy mix, incorporates 10 MW rooftop solar power plant. Retrieved from https://www.hyundai.co.in/news-and-events/press-releases/hyundai-motor-india-reports-88-per-cent-renewable-energy-mix-incorporates-10-mw-rooftop-solar-power-plant

[8] Hyundai Motor India. (2023, March 31). Hyundai Motor India reports 88 per cent renewable energy mix, incorporates 10 MW rooftop solar power plant. Retrieved from https://www.hyundai.co.in/news-and-events/press-releases/hyundai-motor-india-reports-88-per-cent-renewable-energy-mix-incorporates-10-mw-rooftop-solar-power-plant

[9] Hyundai India. (2023, March 31). Upcoming Cars in India: Hyundai India Launches the All-New Hyundai Kona Electric 2024. Retrieved from https://www.hyundaiindia.com/upcoming-cars/all-new-hyundai-kona-electric-2024

[10] Hyundai India. (2023, March 31). Upcoming Cars in India: Hyundai India Launches the All-New Hyundai Kona Electric 2024. Retrieved from https://www.hyundaiindia.com/upcoming-cars/all-new-hyundai-kona-electric-2024

[11] Hyundai Motor India. (2023, March 31). Hyundai Motor India reports 88 per cent renewable energy mix, incorporates 10 MW rooftop solar power plant. Retrieved from https://www.hyundai.co.in/news-and-events/press-releases/hyundai-motor-india-reports-88-per-cent-renewable-energy-mix-incorporates-10-mw-rooftop-solar-power-plant

  1. Hyundai Motor India is venturing into various sectors, aiming to be carbon neutral by 2045, with 88% renewable energy in their mix as of March 2025.
  2. The automotive industry giant has invested in data and cloud computing, incorporating a 10 MW rooftop solar power plant and securing group captive agreements for 75 MW of solar and 43 MW of wind power.
  3. In the financial sector, Hyundai is investing Rupees 8,000 crore over the next five years to push for electric vehicles (EVs), with plans to launch 26 new or refreshed models, including 6 EVs and 20 internal combustion engine vehicles.
  4. Amid this aggressive launch schedule, Hyundai is considering introducing electric and internal combustion engine cars like the Hyundai Kona Electric 2024, Hyundai i20, Hyundai Exter, Hyundai Santa Fe 2025, and Hyundai Verna.
  5. The shift toward sustainable living is apparent in the housing market, where Hyundai has seen growth in rural areas, with SUV sales increasing and a strong push in CNG vehicle adoption among rural customers.
  6. To cater to rural consumers' evolving preferences, Hyundai has announced strategic adjustments, including localized manufacturing, capacity expansion, improving rural infrastructure, and offering more SUVs and affordable CNG vehicles.
  7. As a part of their long-term business strategy, Hyundai plans to launch Genesis, their global luxury brand in India, targeting a competitive market dominated by established brands like Mercedes-Benz, Audi, BMW, and others.
  8. With the focus on cleaner fuels and energy-efficient vehicles, Hyundai's investments in renewable energy sources and EVs are expected to have an impact on personal finance and the real-estate market as more people seek sustainable lifestyle options.

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