India's flourishing destination wedding market: An Insider Look into the $47.69 billion extravagant wedding sector
The global destination wedding market is on an extraordinary growth trajectory, with the market size valued at approximately $36.22 billion in 2024 and projected to reach $47.69 billion in 2025, representing a staggering annual growth rate of around 32% [4]. This growth is driven by the increasing demand for unique, experience-driven weddings, with destinations like Bali and Colombia gaining popularity.
India, with its rich cultural heritage, luxurious and diverse wedding venues, and growing preference for bespoke wedding experiences among wealthy domestic and international clients, is a significant and rapidly growing destination wedding market. Although specific figures for India's contribution are less directly stated in the search results, the country's wedding industry sees high spending, and destination weddings in India attract both local and international couples, fueling this global growth.
Behind The Scene Weddings (BTS), a bootstrapped venture based in Udaipur, India, has been at the forefront of this growing trend since its inception in 2013. Founded by Sadhwani, who was inspired by personal experiences and a fascination with weddings and celebrations, BTS provides specialised services that address a wide range of client needs and contributes significantly to the wedding industry by providing high-end and bespoke experiences.
This year, BTS is focusing on expanding into international destination weddings, offering tech-driven planning solutions to ensure a seamless and unforgettable wedding experience. The team, consisting of 20+ professionals, has a dedicated network of trusted vendors, designers, and coordinators, ensuring strong partnerships and smooth communication with vendors.
Sustainability is also a key consideration in BTS's offerings, with eco-friendly decor, local artisanal elements, and intimate wedding experiences in demand. BTS is curating ultra-personalised wedding experiences that blend culture with contemporary aesthetics, making each wedding an experiential tourism hotspot.
The demand for destination weddings has skyrocketed, with couples prioritizing unique locations and curated experiences. Cultural weddings, such as those in India, are becoming increasingly popular, with international guests keen on exploring local traditions, cuisines, and music.
As the destination wedding market continues to grow, BTS is aiming towards a much brighter future, open to strategic collaborations and investments. The booming market of destination weddings presents a great opportunity for businesses like BTS to continue crafting unforgettable, bespoke wedding experiences and taking wedding tourism to the next level.
Innovation in home-and-garden décor is essential for creating unique, immersive, and eco-friendly destination weddings, which aligns with Behind The Scene Weddings' (BTS) commitment to sustainability. With a focus on blending cultural traditions with contemporary aesthetics, BTS is also pioneering the integration of tech-driven planning solutions into lifestyle weddings, ensuring a seamless and unforgettable experience for both local and international couples.
