Introduction to Backbay, the innovative venture by Bhumi and Samiksha Pednekar, exploring sustainable hydration solutions.
In the ever-evolving beverage market, a new player is making waves with its commitment to sustainability and mindful consumption. Backbay, a next-generation beverage brand, is set to launch at the end of August, offering a refreshing alternative to traditional bottled water.
Founded by Bhumi Pednekar and her sister Samiksha Pednekar, Backbay was born out of a desire to provide a sustainable, healthy, and trustworthy option in a market that they felt was outdated and overly reliant on plastic packaging. The brand aims to cater to the growing number of consumers who prioritize purpose, purity, and environmental responsibility in their everyday choices.
At the heart of Backbay is natural mineral water sourced directly from a protected Himalayan reservoir in Himachal Pradesh. This water, which originates as glacial melt that slowly filters through mineral-rich formations, is naturally alkaline and rich in minerals like magnesium, calcium, and potassium. The water is bottled in a women-led facility, reflecting a commitment to empowerment alongside sustainability.
One of the standout innovations of Backbay is its eco-conscious packaging. The brand uses lightweight, FSC-certified paperboard cartons with plant-based caps made from sugarcane resin. These cartons are fully recyclable, designed to withstand India’s heat without chemical leaching, and serve as a sustainable alternative to traditional PET plastic bottles.
Backbay offers two carton sizes: 500 ml for on-the-go hydration and 750 ml for sustained refreshment at home or work. The packaging is designed to be as functional as it is future-forward, with a focus on simplicity and clarity in a cluttered market.
The launch of Backbay Aqua is part of a well-planned omnichannel rollout. It will be available across select cities through retail, quick-commerce channels, D2C website, Amazon, and top-tier grocery destinations like Nature's Basket and Foodstories. Backbay Aqua will also be available through select hospitality partners.
Bhumi Pednekar, who is personally committed to health and environmental sustainability, sought to rethink how water is sourced, packaged, and experienced. She envisioned Backbay not just as a product but as a purpose-driven choice prioritizing people and the planet. Samiksha, with her legal and entrepreneurial background, manages daily operations, while Bhumi focuses on brand building and long-term vision. Together, they have created a blend of style, sustainability, and substance.
Backbay Aqua is anchored in a wellness-driven product philosophy and a transparent and sustainable supply chain. The brand aspires to simplify choices in a cluttered space and bring clarity to the water we drink. With its launch, Backbay is poised to make a significant impact in India’s evolving premium hydration market, which is increasingly moving away from sugary sodas and plastic bottles.
- Bhumi Pednekar and Samiksha Pednekar, the founders of the next-generation beverage brand Backbay, aim to offer a sustainable, healthy, and trustworthy alternative in the market with their commitment to purpose, purity, and environmental responsibility.
- Backbay sources its natural mineral water directly from a protected Himalayan reservoir, offering water that is naturally alkaline and rich in minerals, and it bottles this water in a women-led facility to reflect a commitment to empowerment.
- Backbay's eco-conscious packaging, which includes lightweight, FSC-certified paperboard cartons with plant-based caps made from sugarcane resin, is designed to be fully recyclable, chemical-free, and a sustainable alternative to traditional PET plastic bottles.
- The brand offers two carton sizes for convenient hydration on-the-go and at home or work, and its packaging is designed to be functional and future-forward, with a focus on simplicity and clarity.
- With its wellness-driven philosophy, transparent supply chain, and commitment to sustainability, Backbay Aqua is set to make a significant impact in India’s evolving premium hydration market, which is moving away from sugary sodas and plastic bottles, and it will be available across select cities through multiple channels, including retail, quick-commerce, D2C website, Amazon, Nature's Basket, Foodstories, and select hospitality partners.
