January 29, 2025 Update: Our Briefing
In the world of digital publications, two standout titles captivate readers with their distinct approaches to storytelling.
"Our Platform"
First published in Queen Victoria's Diamond Jubilee year, the magazine in question is a glossy weekly that offers an eclectic mix of witty and informative content. This unique content, written by experts in their field, cannot be found anywhere else. The magazine has been guest-edited by His Majesty The King on two occasions.
The platform emphasizes advocacy, resilience, and inspiration, showcasing powerful stories in these areas. It functions as both a digital platform and an online magazine, indicating a hybrid model that leverages online media for engagement and storytelling. The connection with WIG and its founder suggests a community or cause-driven orientation, though details are sparse.
"The Magazine Platform"
Unlike any other, this glossy weekly first saw the light of day 125 years ago. It offers an eclectic mix of up-to-date property news, a glimpse into the UK's best houses and gardens, gardening, the arts, and interior design.
Ben Lerwill examines the evolution and continued relevance of radio as home-based mass entertainment. Tristram Hunt assesses the life and legacy of Josiah Wedgwood, a brilliant businessman with a remarkable social conscience. John Lewis-Stempel expresses fondness for the wood pigeon, a much-maligned bird in the countryside. Melanie Johnson pairs peppery horseradish with salmon fillets in a kitchen garden cook feature. Roger Morgan-Grenville selects a painting that inspired his lifelong obsession with seabirds.
Charles Quest-Ritson advocates for the use of nematodes as a natural method to control garden pests and for mahonias, highlighting their pleasantly scented flowers as a seasonal delight. Paul Fleckney reviews The Guardian's Country Diary, offering a snapshot of rural life for over 120 years. Amelia Thorpe selects the best stoves and fireplaces, along with alternatives to burning logs.
In addition, the platform offers a newsletter featuring exquisite houses, the beauty of Nature, and advice on how to get the most from your life. Owain Jones highlights six players to watch in this year's Guinness Six Nations rugby extravaganza. There is a conservation campaigner named Roger Morgan-Grenville, and Hetty Lintell lists top timepieces, while James Haskell shares his favorite things.
While both magazines offer a wealth of interesting content, their unique approaches and focuses make them stand out in the crowded digital landscape. For those seeking a blend of the traditional and the modern, or a platform that champions advocacy, resilience, and inspiration, these magazines are worth exploring.
- The magazine showcases a blend of rural life and lifestyle, focusing on properties, gardens, arts, and interior design, while also appreciating the allure of nature and the countryside.
- The platform brings fashion-and-beauty news along with the best in food-and-drink, such as recipes from kitchen garden cook features and advice on choosing stoves and fireplaces.
- In their entertainment section, the magazines delve into topics like radio as home-based entertainment, the legacy of influential figures, and offer a glimpse into rugby, conservation efforts, and fashion trends.
