Kohler Taps Martha Stewart as Brand Ambassador for Cast Iron Products Line
Martha Stewart Named Kohler's First Cast Iron Ambassador
Martha Stewart has taken on a new role as the first Cast Iron Ambassador for Kohler, a company renowned for producing fixtures, faucets, lighting, tile, and cast iron tubs since 1883. This partnership, announced recently, aims to celebrate the extraordinary character of Kohler Cast Iron.
As part of her role, Martha Stewart will collaborate with Kohler and represent the brand at events from 2025 to 2026. Key events include Stewart headlining the Kohler Food & Wine Festival in Kohler, Wisconsin, from October 16-19, 2025. In addition, she will be involved in various content pieces and events throughout these two years, showcasing the beauty and durability of enameled cast iron products.
Stewart's homes in Westport, East Hampton, and Bedford have collectively established an aesthetic sensibility of high-quality country chic. Her passion for enameled cast iron in home design and cooking has been evident for decades, and she looks forward to sharing this passion with Kohler.
Douglas Friedman, a frequent Town & Country photographer, captured Martha Stewart at her Bedford home for the collaboration announcement. Friedman and Stewart have a lasting friendship, and Friedman recommended Stewart's roses, specifically the blush antique rose, which he plans to plant in the spring.
Kohler has a history of producing enameled cast iron tubs and sinks in bright hues. Martha Stewart has previously released colorful enameled cast iron products through the Martha Stewart Collection brand. Kohler's Freestanding Bathtubs are available for purchase on kohler.com.
David Kohler, CEO of Kohler, stated that Martha Stewart personifies quality, design, and a gracious lifestyle. He believes that this partnership will help showcase the elegance and durability of Kohler's cast iron offerings such as farmhouse sinks, claw-foot bathtubs, and other kitchen and bath products.
Notable collaboration events and activities for 2025–2026:
| Year | Event/Activity | Details | |-----------|----------------------------------|---------------------------------| | Oct 16-19, 2025 | Kohler Food & Wine Festival | Martha Stewart to headline; location - Kohler, Wisconsin | | 2025-2026 | Various content pieces & events | Nationwide brand representation and promotional events focusing on cast iron products |
This partnership between Martha Stewart and Kohler is intended to celebrate the extraordinary character of Kohler Cast Iron, combining Stewart's passion for enameled cast iron with Kohler's commitment to quality and craftsmanship.
- Martha Stewart, a symbol of quality and a gracious lifestyle, has been named Kohler's first Cast Iron Ambassador.
- This partnership will last from 2025 to 2026 and aims to showcase the beauty and durability of Kohler's cast iron products.
- Stewart, known for her aesthetic sensibility of high-quality country chic, will collaborate with Kohler, representing the brand at events.
- Key events include headlining the Kohler Food & Wine Festival in Kohler, Wisconsin, from October 16-19, 2025.
- Stewart's passion for enameled cast iron extends to both home design and cooking, and she is eager to share this with Kohler.
- Kohler's Freestanding Bathtubs, available in vivid hues, are reminiscent of the enameled cast iron products Martha Stewart previously released through her collection.
- In addition to various content pieces and events, this partnership also includes a focus on the fashion-and-beauty, entertainment, and home-and-garden aspects of the lifestyle.
