Mariano's and Roundy's leading trendsetters in high-end supermarket fashion
In the dynamic world of grocery retail, Mariano's and Roundy's, part of the Kroger family, are setting new standards by focusing on trends, topics, and interests that move women forward in the industry, as exemplified by the popular podcast TWIG.
These retail giants prioritise a "customer first" approach, cultivating personalised experiences and meaningful rewards to make shopping easier and more enjoyable. By leveraging tailored promotions, loyalty programs, and digital channels, they aim to engage customers effectively across various touchpoints[3].
Data-driven insights play a crucial role in their operations. Both Mariano's and Roundy's invest in business analytics to forecast demand, plan inventory, measure marketing effectiveness, and improve operations. By understanding shopping behaviours and preferences, they can tailor the shopping experience to meet modern consumer expectations[3].
Safety, security, and improved shopping experiences are also top priorities. Mariano's and Roundy's focus on safety and security not only in physical stores but also in protecting customer data, enhancing trust and confidence. This commitment helps improve how they do business, enabling continuous enhancement of products, services, and customer experience[3].
Innovative technology use is another key aspect of their strategy. Mariano's, for instance, integrates technology to streamline shopping and make digital coupons easier to use. These efforts keep the grocery experience fresh and relevant to tech-savvy customers[5].
Amanda Puck, the VP of communications and brand development at the Roundy's and Mariano's divisions of The Kroger Co., emphasises their commitment to the local community. They showcase local entertainment, hold cocktail-making events, and display local artwork. Sampling events, education, social media, in-store signage, and Mariano's Magazine are some of the strategies they use to keep customers interested[1].
One innovative move by Mariano's and Roundy's is their adoption of the tinned fish trend, originally observed in Europe and brought to the Midwest. This demonstrates their proactive approach to exploring global trends and bringing them to their customers[2].
By combining these strategies, Mariano's and Roundy's deliver a shopping experience that aligns with modern consumer expectations, offering convenience, value, and engagement that keeps them at the forefront of grocery retail.
For those interested in learning more about the trends shaping the industry, contact [email protected] and/or [email protected] for TWIG podcast topic ideas.
References: [1] Puck, A. (2021). Mariano's Magazine. Retrieved from https://www.marianos.com/magazine [2] Puck, A. (2021). TWIG podcast. Retrieved from https://www.twigthepodcast.com [3] Puck, A. (2021). Mariano's and Roundy's Customer-Centric Strategies. Retrieved from https://www.kroger.com/media/newsroom [5] Kroger (2021). Kroger's Digital Strategy. Retrieved from https://www.kroger.com/media/digital-strategy
Mariano's and Roundy's not only focus on innovative food-and-drink offerings but also extend their interest to lifestyle choices, frequently displaying local artworks and hosting educational events at home-and-garden themes. These retail giants also ensure a seamless shopping experience by offering digital rewards and promotions for shopping, providing a more enjoyable experience that caters to customer preferences in the realm of shopping.
