Martha Stewart-branded retail stores launch independently, with locations debuting in Dubai initially
Martha Stewart Stores Expanding Globally with New Locations in Dubai, India, Kuwait, and Saudi Arabia
The Martha Stewart brand is embarking on an international expansion, with new stores set to open in Dubai, India, Kuwait, and Saudi Arabia. This move is part of a broader strategy by Marquee Brands, a company that manages a portfolio of recognized retailers, including BCBGMaxAzria, A Pea in the Pod, Ben Sherman, and Laura Ashley, which it acquired at the start of this year.
The Martha Stewart stores, designed to provide inspiration and practical ideas for making homes more beautiful, comfortable, and functional, are not the first retail destinations for the brand. They are, however, a unique experience, offering an "immersive" shopping experience that reflects Martha Stewart's style and attention to detail.
The flagship stores are not just points of purchase, but destinations for discovery, inspiration, and exceptional design. The first such store in Dubai opened in May 2023, and another is planned to open later this summer.
Marquee Brands has partnered with retail conglomerate Apparel Group, headquartered in Dubai, for the expansion. Besides the Martha Stewart stores, the partnership has resulted in the opening of the first Sur La Table store in Dubai. Apparel Group holds licenses to operate Martha Stewart stores in the six Gulf Cooperation Council (GCC) countries: UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, and Oman.
While there may be potential for rollout into other GCC countries like Qatar, Bahrain, and Oman, only Dubai, India, Kuwait, and Saudi Arabia have been confirmed for new store openings so far. No other countries beyond these have been officially named or scheduled for Martha Stewart retail stores according to the latest 2025 reports.
The Martha Stewart stores feature products in categories including kitchenware, bedding, bath, home fragrance, and entertaining. This expansion marks a significant step for the brand, bringing its unique shopping experience to a global audience.
In addition to the Martha Stewart stores, Marquee Brands has expanded its portfolio to include Sur La Table, a high-end cookware and kitchenware retailer, which it bought out of bankruptcy in 2020 for around $89 million in a joint venture with CSC Generation.
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- As Marquee Brands expands globally, it has announced plans to introduce Artificial Intelligence (AI) to enhance the shopping experience in the upcoming Martha Stewart stores, aiming to offer personalized recommendations based on customer preferences and lifestyle.
- In the realm of fashion-and-beauty, Martha Stewart stores are expected to expand their product ranges, collaborating with local designers to showcase traditional and modern styles of the regions where they will be located, offering customers a unique blend of international and regional fashion trends.
- In the spirit of eco-conscious living, the Martha Stewart home-and-garden section of stores may feature sustainable products, such as energy-efficient appliances, smart home devices, and recycled materials, resonating with the growing awareness of environmental responsibility within everyday lifestyles.
