Online Shopping Preferences of Youth Focus More on Sustainability / Postbank Youth Digital Study 2024 Findings
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💡 You know what they say, make every penny count, especially when it's to save the planet! According to Postbank's latest findings from their Youth Digital Study 2024, that's exactly what today's young shoppers are doing.
💚 It seems that Gen Z has green on the brain, and nowhere more so than when they're online shopping for clothes and shoes. An impressive 72% of sixteen to eighteen-year-olds in Germany are taking eco-friendly production, climate-neutral shipping, or minimal plastic use into account. That's a 5% increase from the year prior! No surprise, really, considering more and more young people are ready to step up and take responsibility.
💰 But it's not just about clothes. Sustainability is becoming a major factor when selecting body care and cosmetics products (66%), fashion accessories like bags (61%), and electronics (55%). When it comes to gaming consoles, smartphones, and other gadgets, 64% of males and 46% of females consider the ecological impact.
🌱 It's not just about talk, either. Young people are taking action. According to the study, 79% of them have already adjusted their shopping habits to favor the environment and climate change. The most common change is to skip buying a new product if the old one is still in good condition. Meanwhile, 26% are holding back on purchases, 25% order less, and 24% bundle orders to reduce carbon footprint.
👧👦 behavioral shifts, girls generally seem more willing to cut back on new purchases if the previous item is still usable. On the other hand, boys are more likely to opt for the more sustainable product when faced with equal choices.
🤔 So, what's driving this trend? It's a combination of growing digital adoption and greater awareness of the need for sustainability. Across Europe, including Germany, we're witnessing an increase in digitalization, a focus on sustainable finance, and an emphasis on environmentally-friendly consumer behaviors.
💡 The retail banking and payments sector in Germany is being influenced by this digital and green transformation. Banks and financial institutions are introducing green finance products to cater to the preferences of younger, eco-conscious customers. As our wallets become smarter, we're making choices that matter. So keep those green goals in mind, folks, and let's make a difference together!
- For those seeking a sustainable lifestyle, wealth-management firms are offering eco-friendly investment options, aligning personal-finance portfolios with green values.
- As more people embrace sustainable living, home-and-garden stores are providing energy-efficient appliances and eco-friendly gardening products, catering to the growing demand for green choices.
- In the realm of lifestyle, not only are clothes and accessories becoming more eco-friendly, but personal-finance platforms are now offering tools and resources that help individuals manage their finances in a sustainable way.
