- Prosperity resurfaces in Hesse's economy
Bringing the 1950s Back to Life in Hesse
Stepping back in time to the Economic Miracle era in Hesse during the 1950s is now possible through various festivals, museums, and exhibitions in the region. This period, marked by rapid transition, reconstruction, and modernization, saw a shift from post-war hardship to economic growth and consumerism.
The 50s Museum in Büdingen is a significant part of this revival, offering a comprehensive look into life during the Economic Miracle Era. The museum showcases living rooms as they were in the 1950s, along with exhibits on everyday objects from the post-war era. Visitors can immerse themselves in the atmosphere of the time, with the museum serving as a year-round destination for retro feelings.
Furthermore, the museum showcases music from the post-war era, reflecting the cultural influence of American music trends that swept West German urban culture during this time. Elvis tributes and live music performances are part of the revival, with the European Elvis Festival in Bad Nauheim (Wetterau district) and the "Golden Oldies" festival in Wettenberg (Gießen district) being popular events.
The spirit of the Economic Miracle Era is not limited to music and museums. Petticoat parades and visitors dressing in period attire are common sights at these festivals and museums, adding to the nostalgic atmosphere. The revival also includes motors, with the charm of vintage cars from the 1950s adding to the authentic feel.
Historical exhibits like "Schauplätze Frankfurt in den 50er Jahren" at the Institute for Urban History in Frankfurt also revisit this transformative decade, showcasing the visual contrasts and social dynamics of the time. These exhibits help preserve memory and promote reflection on the rapid post-war economic and social transformation—the so-called Wirtschaftswunder (Economic Miracle).
Tens of thousands of visitors attend these festivals and museums each year, drawn by the allure of the 1950s lifestyle and the opportunity to immerse themselves in a bygone era. The revival of the Economic Miracle Era in Hesse is a testament to the enduring appeal of this transformative period in history.
The community policy in Hesse has been shifted to include the revival of the 1950s era, with various festivals and museums promoting the Economic Miracle era. These attractions, such as the "50s Museum" and historical exhibits, showcase fashion trends, home decor, and music from the decade, along with cultural influences like American music. Visitors to these establishments can also experience the lifestyle of the time, including dressing in period attire and viewing vintage cars. This enthusiasm for the 1950s can be seen in the high attendance numbers at these events, demonstrating the enduring appeal of this transformative decade in Hesse. Additionally, the employment policy in the region has been adjusted to cater to this revival, with many working in the fashion-and-beauty, home-and-garden, and entertainment industries to maintain the authenticity of the Economic Miracle Era.
