Shift in Ownership and Addition of New Stores at Designer Outlet Berlin
Let's Break Down the New Owner of Designer Outlet Berlin
Who is the new boss? Frey, the bigwig of open-air shopping centers in Europe, has acquired the outlet center in Wustermark - the first shopping center in ol' Germany. The cost? A cool 230 million euros!
A smart move to beef up market position as they claimed in a press release. Cause the Designer Outlet Berlin ranks 21st in Europe and 2nd in Germany in a ranking for outlet location performance[1].
So what's the scrub for the customers?
Many beloved stores of renowned brands will stick around, like Polo Ralph Lauren, Hugo Boss, Lacoste, UGG, Adidas, Tommy Hilfiger, and Levi's.
The lineup's gonna get broader too. There are already a handful of fresh faces.
Newcomers in town at Designer Outlet Berlin
Marc Aurel - a pop-up store for fashionable women's threads will find a cozy spot in the center
abro - they cater to handbags and accessories
Only & Sons - the Scandinavian brand specializing in men's fashion is already up and running since May 8[1]
Haribo's gonna open its own store soon, but we're still waiting for an official opening date[1]
On the culinary front, the offerings at Designer Outlet Berlin have seen an upgrade. The recently opened grill pavilion now dishes out more than just currywurst and fries. You can now savor new combos like currywurst with champagne and, fitting for summer, Aperol Spritz[1]
[1] Latest updates as of June 2025. Follow-up announcements regarding new retail and food brands are anticipated
FREY, along with co-owner ROS Retail Outlet Shopping, is aiming to solidify their position in the European outlet market and is focusing on future development plans, such as the Malmö Designer Village[2][3]. As of now, there have been no official announcements regarding new specific retail or food brands directly tied to the acquisition [2][3]. In summary, while FREY and ROS emphasize an expanded market strategy and commitment to the site’s future, there are currently no new stores or food options explicitly announced post-acquisition [2][3][4]. Any future changes will likely be shared through official channels as development progresses [4].
The new owners, Frey, aim to broaden the offerings at Designer Outlet Berlin, attracting new retail brands such as Marc Aurel for fashionable women's clothes, abro for handbags and accessories, and Only & Sons for men's fashion. On the culinary front, the grill pavilion now offers more than just traditional dishes, with new options like currywurst with champagne and Aperol Spritz.
