Touch 'n Go operator, as per CIMB CEO, has already achieved unicorn status, but they are in no hurry to debut an IPO.
Fluffed Cafe & Dessert Bar: A Sweet Success in Malaysia's Dessert Scene
In the heart of Klang Valley, Fluffed Cafe & Dessert Bar has become a beloved fixture, renowned for its innovative and delicious desserts. Founded by Joe Fong, a designer-turned-cake artist, and Charles Choong, a food science graduate with a background in pharmacy, the cafe has made a name for itself by prioritising quality and catering to local tastes.
Their flagship outlet opened in Taman Paramount in 2015, and since then, Fluffed Cafe & Dessert Bar has expanded to include additional locations in Sunway Mentari, Desa Parkcity, and Petaling Street, Kuala Lumpur. Each location offers a unique dessert experience, with an emphasis on seasonal offerings such as the Martabak Cheese Waffle and Nian Gao Waffle, which are only available during certain times of the year.
One of their most popular creations is the Roti Baker Waffle, a modern twist on a traditional Malaysian breakfast staple. This delightful dessert is made with burnt coconut butter, pandan cremeux, salted coconut cream, Hailam Tea ice cream, and crisp coconut flakes. It's a perfect blend of sweet and savoury flavours that has proven to be a hit with customers.
Fluffed Cafe & Dessert Bar's commitment to quality extends to every syrup, topping, and ice cream they serve. All of these are made in-house, ensuring a consistent taste and quality that customers have come to expect.
In addition to their main cafe, Fluffed Cafe & Dessert Bar also operates Flurrē by Fluffed, a separate outlet dedicated to Korean shaved ice. This outlet serves as a playground for the duo's more whimsical ideas, such as the viral Salmon Sashimi Don bingsu that went viral online, despite not containing actual salmon. Their latest creation, the refreshing Ruby-chan bingsu, features strawberry ice cream, juicy watermelon balls, and a fluffy watermelon roll cake.
Flurrē by Fluffed's CheeseCubes are another popular item, layered with baked hanjuku cheese and sponge cake, available in flavours like strawberry, yuzu lemon, and 72 per cent dark chocolate.
Fluffed Cafe & Dessert Bar's success can be attributed to their focus on people over profits and their commitment to their team. This approach, combined with their unique and appealing dessert offerings, has helped them carve out a niche in a competitive cafe market and become a well-known spot in Malaysia, particularly noted for its waffles, including standout items such as the Martabak Manis Waffle and Pandan waffle topped with peanut butter.
You can follow Fluffed Cafe & Dessert Bar on Instagram at @fluffedcafe for updates on their latest creations and locations. For those in PJ, Flurrē by Fluffed can be found at 19, Jalan SS 3/37, Taman Universiti.
- Fluffed Cafe & Dessert Bar's success has made it a well-known spot in Kuala Lumpur, particularly noted for its waffles, including the Martabak Manis Waffle and Pandan waffle topped with peanut butter.
- Their commitment to quality extends to every syrup, topping, and ice cream they serve, with all of these being made in-house.
- In addition to their main cafe, Fluffed Cafe & Dessert Bar also operates Flurrē by Fluffed, a separate outlet dedicated to Korean shaved ice, in PJ, located at 19, Jalan SS 3/37, Taman Universiti.
- Despite not containing actual salmon, the viral Salmon Sashimi Don bingsu from Flurrē by Fluffed went viral online, showcasing the duo's creative talent in business and food-and-drink innovation.
