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Web3 Game "My Lovely Planet" Makes Debut in Google's #WeArePlay Showcase

Web3 game "My Lovely Planet" debuts on Google's #WeArePlay, transforming mobile gaming into tangible tree planting and climate action efforts.

Web3 Game 'My Lovely Planet' Marks Debut in Google's #WeArePlay Showcase Campaign
Web3 Game 'My Lovely Planet' Marks Debut in Google's #WeArePlay Showcase Campaign

Web3 Game "My Lovely Planet" Makes Debut in Google's #WeArePlay Showcase

My Lovely Planet: A Revolutionary Web3 Game Empowering Players and the Environment

My Lovely Planet, a groundbreaking web3 game, has recently been honoured by Google's #WeArePlay campaign, marking a significant milestone in its journey to revolutionise mobile gaming and promote sustainability.

Clément Le Bras, Founder and CEO of My Lovely Planet, emphasises the potential of mobile gaming to drive change. "Mobile gaming is a powerful platform for change," he says, expressing excitement about the game's recognition on Google Play's platform.

Players of My Lovely Planet can financially benefit by earning and staking the native $MLC (My Lovely Coin) token. This token plays a crucial role in the game's economic system, supporting in-game rewards, governance, and ecological initiatives.

By staking at least $100 worth of $MLC, players gain access to a reward system that allows them to exchange their collected in-game diamonds for $MLC tokens. This system transforms game progress into a tradable asset.

The $MLC token has several crucial roles within My Lovely Planet:

  1. In-game Utility and Rewards: $MLC fuels the game’s ecosystem by supporting in-game rewards, incentivising active participation and progression through tangible financial benefits.
  2. Governance Rights: Token holders receive governance rights over the game’s decentralized treasury, enabling them to vote on how the game's earnings are allocated towards environmental projects such as reforestation, carbon credits, or clean energy initiatives.
  3. Economic Alignment with Ecology: The token aligns financial incentives with ecological integrity, turning players into stakeholders in real-world climate action by funding tree planting and sustainable projects driven by game revenues.
  4. Deflationary and Scarce Asset: $MLC has a capped supply (100 million tokens), making it a deflationary asset tied to both in-game activity and real-world impact, which has supported its value appreciation (a 261% price increase since launch).
  5. Growth and Adoption Potential: Recognition by platforms like Google’s WeArePlay campaign highlights the game’s innovation and broad potential, which could drive further token demand and economic benefits for players.

In addition to its financial benefits, My Lovely Planet also contributes to real-world environmental projects. For every 100 levels completed by a player, a tree is planted in the real world, with over 380k trees already planted around the globe with the help of leading NGOs. The My Lovely Planet team hopes to help plant 1 billion trees by the end of this decade.

The ongoing integration of artificial intelligence (AI) into the game aims to make the tree plantation process more engaging for players. As the game continues to evolve and gain recognition, it is poised to inspire a new wave of purpose-driven mobile games focused on sustainability.

My Lovely Planet is not just a game; it's a platform for change, a testament to the power of gaming to drive real-world impact. Le Bras sums it up perfectly: "The game's story benefits not just My Lovely Planet, but every player contributing to reforestation."

[1] My Lovely Planet Press Release, 2022. [2] Google's WeArePlay Campaign, 2022. [3] CoinMarketCap, 2022.

  1. My Lovely Planet's recognition in Google's WeArePlay campaign underscores the potential impact of crypto and blockchain technology on the finance and gaming sectors.
  2. Beyond the game, My Lovely Planet is making strides in sustainable living by partnering with leading NGOs to plant trees in real-world projects, amassing over 380k trees globally.
  3. In addition to home-and-garden improvements, active players can earn and stake the $MLC token, a crucial element in the game's economic system that incentivizes ecological initiatives.
  4. Personal finance management becomes an integral part of the gaming experience as players can exchange their in-game rewards for $MLC tokens, creating a new investment opportunity in crypto and web3.
  5. My Lovely Planet's platform integrates artificial intelligence, making tree plantation more interactive and engaging for players, showcasing the potential for AI in games and sustainability.
  6. The game is not only focused on gadgets and sports-betting entertainment; it also promotes a lifestyle centered on sustainable living and environmental awareness.
  7. Leveraging the power of web3 technology, My Lovely Planet positions itself as a trailblazer in the gaming industry, driving demand for purpose-driven, forward-thinking games that empower players and the environment.

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